Scope of Work – Building an effective audience tracking and response system.

Key Highlights

• Following Google’s culture of showcasing brilliance in the simplest way possible
• We designed a system that enabled us to track audience through QR Code technology
• This not only made the registration system hassle-free but also gave the brand an insight into the behaviour patterns of an individual
• Later, the individuals interested in specific sessions and modules were sent relevant information which encouraged them to visit the website and get more details about Google for work initiatives